It was mainly targeted at teenagers, as Snapchat first released in 2011. But Snapchat has grown into a popular business app over the past few years, offering brands and marketers plenty of ways to reach out to a particular audience.
Snapchat currently has 166 million active users who use the application to keep up with friends, family, events and share what they are up to. A number of businesses have released advertisements on Snapchat to meet a highly engaged audience that is linked at all times of the day.
infographic by: www.99signals.com
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