How to Build Relationships Before You Pitch #infographic

How to Build Relationships Before You Pitch #infographic

Although social media has made communications professionals more open to journalists and influencers, the pitch 's efficacy depends less on technology and more on a time-tested basic practice: building a relationship. The right story is hard to figure out, and how to adapt it to the media, but there is a process to madness.

You need to find the best way to reach reporters effectively as their mailboxes are continuously overflowing with messages (Lauren Young, editor at Thomson Reuters, says she gets 500 email pitches daily). Building a relationship with reporters in our lifetime is not something different from any other. Find common ground, give help and don't really ask yourself what they should do.

How to Build Relationships Before You Pitch #infographic

infographic by: www.nasdaq.com

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