B2B Content Marketing Benchmarks, Budgets and Trends 2020 #infographic

At B2B, content marketing is an essential part of marketing. Good content helps develop brand experience, create visibility, exhibit knowledge and establish lasting relationships with customers.

According to a recent Content Marketing Institute survey, 90 per cent of top-performing B2B content marketers are putting the information needs of their customers first, rather than simply communicating the message they want to communicate.

This is just one of the many main B2B content trends highlighted in this infographic which outlines a number of important considerations for your content marketing approach.

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