The State of the Side Hustle #infographic

The State of the Side Hustle #infographic

We also asked digital content creators — writers, podcasters and video makers — to share how they make money in our State of the Side Hustle survey.

Highlights include:

For employers, the hammer is about to fall: 40 per cent of the creators we surveyed have a day job, and 73 per cent expect to stop being a full time artist. Among all creators planning to quit their jobs, 44 percent are planning to leave within the next 12 months.

Digital products (70 percent), consulting and freelancing (49 percent), and ads, sponsors and donations (15 percent) are the most common channels for monetization.
For 41 per cent of companies, consulting and freelancing are the highest-earning channel, while 30 per cent list digital products as their most-earned channel.

But this will change as 73 per cent of creators expect to increase the amount of goods they sell to their audience directly. Meanwhile, 37% of creators intend to reduce their monetization through consulting & freelancing, and 39% intend to reduce their monetization by third parties such as advertisers, sponsors and affiliate partners.

The State of the Side Hustle #infographic

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