Boycotts Only a Fraction of Total Facebook Revenue #infographic

Boycotts Only a Fraction of Total Facebook Revenue #infographic

In the spirit of the # StopHateForProfit boycott, a drive to keep social media and tech companies like Facebook responsible for hate speech and online harassment on their pages, more businesses cancel their Facebook advertisement campaigns. While major corporations like Target, Microsoft, Starbucks and others are withdrawing ads from Facebook, the revenue data of the social media giant reveals how little it affects the overall advertising revenue of the company.

According to the Wall Street Journal, the top eight boycotting firms made up just $57 million of Facebook's advertisement revenue in May. Microsoft, the largest, was spending about $10.4 million and Starbucks was close behind with about $8.1 million. The top eight is just over 10 percent of the top 100 U.S. advertisers spent a month on Facebook. Compare it to $34 billion – what Facebook made of both the U.S. and Canada companies in 2019. Globally, only Facebook contributed about $70 billion in advertisement revenue in 2019.

Although big business boycott Facebook brings attention to headlines, those statistics show that they have very little impact on the company 's overall advertisement revenue.

The Wall Street Journal also found that 76 percent of Facebook's $69 billion total global advertising revenue comes from small and medium-sized enterprises, with only 24 percent coming from big business and corporations.

Boycotts Only a Fraction of Total Facebook Revenue #infographic


infographic by: www.statista.com

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