Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

"We will suspend advertisements on all social media sites while conducting internal conversations with our media partners and civil rights organizations, with a view to preventing the dissemination of hate speech," Starbucks wrote in its official announcement of its decision, which positions the coffee chain alongside corporations such as Coca-Cola, Unilever, Verizon, Patagonia and Levi's, to name a f Like the other companies listed above, Starbucks has not officially joined the "Stop Hate for Profit" campaign, which demonstrates Facebook's lack of action against hate speech, particularly during recent racial justice protests in America.

Starbucks became the latest company to hit the social media advertising pause button on Sunday, joining the ever-growing list of major brands pulling their ads from social networks, and Facebook in particular, in an attempt to encourage further action by social media companies against hate speech.

While other businesses have mostly resisted ads on social media, Facebook still bears the brunt of the boycott, which is viewed as the epitome of what's wrong with social media these days. As our chart shows, the advertisement income for the company last year amounted to nearly $70 billion, dwarfing the advertising revenue of its social media rivals.

Facebook Stands to Lose Most in Social Media Ad Exodus #infographic

infographic by: www.statista.com

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