Logo, Color Psychology and Brands #infographic

Logo, Color Psychology and Brands #infographic

You wonder why logo designers concentrate so much on matching colours?
Colors can be seen as a communication tool for submitting actions and affecting mood or creating an effect. Increased blood pressure, increased metabolism and increased eyestrength were associated with specific colours.
Color plays a crucial role in creating the logo, reinforcing the personality and values of the goods or the services the organization offers.
Many companies are so popular for their logo that we can only recognize them by knowing their single color in Pantone.
And why is it important that brands or businesses concentrate on their color scheme and what are the public impacts?
Shapes of logo and what message they give out:

Circles, ovals, and ellipses: Project a optimistic emotional message. You may use a circle inside a logo to signify community, friendship , love, relationships and harmony.
Squares and triangles: Straight lines and correct logo shapes often provide energy, professionalism and effectiveness.
Triagle: Close correlation of power, science, faith, and law. Those continue to be seen as masculine features, and it's no wonder that in male-biased company logos, triangles appear more prominently.
Vertical and horizontal line: vertical lines with masculinity, strength and aggression whilst horizontal lines suggest community, tranquility and calmness.

Logo, Color Psychology and Brands #infographic


infographic by: designkiki.com

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